Project Overview: The Dash Financial Brand Guidelines were developed to provide a clear and comprehensive reference for maintaining consistency across all of the company’s visual and messaging elements. The objective was to create a detailed guide that would ensure all marketing materials, both digital and print, adhered to the established brand identity. This guide was essential for preserving brand integrity and ensuring all communication reflected Dash Financial’s core values and aesthetics.
Role: Lead Designer
Development and Design: Led the creation of the brand guidelines, establishing rules for using the logo, color palette, typography, and other visual elements. The design of the guide was focused on clarity and ease of use, making it a practical resource for all stakeholders.
Cover page
Master logo
Logo variations
Logo usage
Typography: Headline font
Typography: Paragraph font
Color palette
Back page
Project Overview: The Dash Financial Brand Guidelines were developed to provide a clear and comprehensive reference for maintaining consistency across all of the company’s visual and messaging elements. The objective was to create a detailed guide that would ensure all marketing materials, both digital and print, adhered to the established brand identity. This guide was essential for preserving brand integrity and ensuring all communication reflected Dash Financial’s core values and aesthetics.
