Overview: The Priceline Breeze Landing Page was designed to highlight travel deals and promotions while delivering a seamless user experience. This visually driven project prioritized engaging layouts and bold design choices to captivate users and encourage action.
My Role: As the visual designer, I conceptualized and executed the page's design, focusing on creating an intuitive and visually appealing layout. My responsibilities included crafting the page's look and feel, selecting typography, and ensuring alignment with Priceline’s brand identity. Collaboration with stakeholders ensured the design met business goals while enhancing user interaction.
Challenges & Solutions:
• Challenge: Balancing promotional content with a user-friendly design.
• Solution: Emphasized clean layouts and strategic use of white space, guiding users' attention to key
• promotional details.
• Challenge: Balancing promotional content with a user-friendly design.
• Solution: Emphasized clean layouts and strategic use of white space, guiding users' attention to key
• promotional details.
• Challenge: Driving user engagement through visual storytelling.
• Solution: Integrated bold graphics and compelling CTAs, ensuring the page not only informed but inspired
• action.
• Solution: Integrated bold graphics and compelling CTAs, ensuring the page not only informed but inspired
• action.
Impact:
• Contributed to a 10% increase in promotional click-through rates, showcasing the power of targeted visual
• design.
• Enhanced user interaction, with an estimated 8% rise in page engagement compared to similar pages.
• Delivered the project on time, aligning with Priceline’s fast-paced promotional schedule.
• Contributed to a 10% increase in promotional click-through rates, showcasing the power of targeted visual
• design.
• Enhanced user interaction, with an estimated 8% rise in page engagement compared to similar pages.
• Delivered the project on time, aligning with Priceline’s fast-paced promotional schedule.
Responsive design
Feedback: This landing page was praised for its ability to deliver a clear, engaging experience while aligning perfectly with Priceline's promotional goals. — Breeze Landing Page
