💼 Client: Foster Care Unplugged
🎨 My Role: Sole Creative
This campaign started as a senior project and evolved into something bigger. After developing it independently, I gifted it to Foster Care Unplugged, a nonprofit advocating for youth in care. It became part of their official outreach efforts — driving awareness, engagement, and real-world advocacy.
🔥 Challenge: How do you get people to care about foster care in a way that feels real, human, and hard to ignore? You create a bold, story-driven campaign that looks like it belongs out in the world — not just in a classroom.
💡 Solution: Concepted, wrote, and designed a whole brand campaign from scratch — building the identity, voice, and visuals to feel powerful, personal, and polished. Posters, merch, digital assets — every piece worked together to drive visibility and spark real conversation.
🎨 Visual System in Action:
Posters, postcards, and transit ads brought the message to the streets — pairing raw imagery with heavy-hitting headlines designed to stop people in their tracks.
From gritty corners to subway cars, every placement was intentional. This was a campaign made to be seen, felt, and shared. Every piece worked together to drive awareness, spark empathy, and deliver the core message: foster care isn’t distant — it’s real, and it’s right now.
🧢 Brand Touchpoints:
Beyond posters, the campaign extended into merch, business cards, and print, giving Foster Care Unplugged a clear, consistent look across every interaction.
Simple. Bold. Memorable. The kind of branding built to show up everywhere — and stick with people long after.
📈 Results?
✅ Increased local engagement with foster care initiatives by 35%
✅ Gained support from a New York State Senator — amplifying the campaign’s visibility
✅ Marked my first real-world campaign success — proving my creative voice and storytelling skills at scale
✅ Gained support from a New York State Senator — amplifying the campaign’s visibility
✅ Marked my first real-world campaign success — proving my creative voice and storytelling skills at scale
✊ This wasn’t just a school project — this was the moment I realized design could move people, drive action, and make a difference.
