Overview: The JetBlue Vacations project aimed to create visually engaging digital advertisements emphasizing travel destinations' allure. This was a pivotal project in your career, marking your first in-house role as an official graphic designer.
My Role: As the graphic designer, I conceptualized and executed ad designs that aligned with JetBlue Vacations’ branding and promotional goals.
Key contributions included:
• Creative Direction: Introduced the concept of full-bleed images to highlight destinations and immerse viewers
• in the travel experience.
• in the travel experience.
• Ad Design: Crafted visually striking layouts that paired vibrant imagery with compelling messaging.
• Brand Consistency: Ensured all designs adhered to JetBlue Vacations’ visual identity while introducing fresh
• creative elements.
• creative elements.
Challenges & Solutions:
• Challenge: Capturing the essence of travel destinations within limited ad space.
• Solution: Emphasized full-bleed imagery and clean typography to let destinations take center stage.
• Solution: Emphasized full-bleed imagery and clean typography to let destinations take center stage.
• Challenge: Balancing promotional messaging with visual appeal.
• Solution: Used minimal yet impactful design elements to maintain focus on the imagery while effectively
• communicating key details.
• Solution: Used minimal yet impactful design elements to maintain focus on the imagery while effectively
• communicating key details.
Impact:
• Enhanced audience engagement with travel promotions by presenting destinations as the focal point.
• Helped solidify JetBlue Vacations’ branding as vibrant and aspirational.
• Marked a significant milestone in my career, where I honed my skills as an in-house graphic designer.
Homepage Ad Banners
Social media Ad Banners
Feedback: The ads were praised for their fresh and immersive approach, with full-bleed images effectively capturing the excitement of travel.
