Project Overview: The JetBlue Vacations Digital Ads project involved designing a series of engaging advertisements for the homepage and social media platforms, including Facebook and Twitter. These ads were tailored to capture JetBlue Vacations' adventurous spirit, using vibrant visuals and clear messaging to attract potential customers. The designs were optimized for various digital formats, ensuring a cohesive look across all platforms while driving click-through rates and conversions. This project successfully enhanced brand visibility and encouraged users to explore and book their next vacation through JetBlue.
Role: Lead Designer
Collaboration: Worked closely with the marketing team to align the ads with JetBlue Vacations’ promotional goals, ensuring the campaign's messaging was cohesive and compelling.
Homepage Ad Banners
Social media Ad Banners
Results: The JetBlue Vacations Digital Ads successfully increased brand visibility across multiple platforms and significantly boosted user engagement. The ads not only captured JetBlue Vacations' adventurous spirit but also translated this into tangible results, with a marked increase in click-through rates and vacation bookings. This project highlights the ability to create impactful digital campaigns that drive engagement and conversions in the competitive travel industry.
