Rich
Campbell.
Visual Designer and Art Director. Building brands that feel as good as they look, from Brooklyn to wherever the work takes it.
Richard Campbell
Brooklyn, NY
Visual Designer and Art Director. Building brands that feel as good as they look, from Brooklyn to wherever the work takes it.
I'm Rich. A Visual Designer and Art Director based in New York City. The work is about building brands that feel as good as they look, where strategy and aesthetics aren't in tension, they're the same conversation.
I grew up in Brooklyn, NY, inside hip hop, dancehall, sports, and style. That environment taught me something real about the relationship between rawness and refinement, between energy and precision. That duality isn't just where I'm from. It's how I design.
Over 8+ years I've contributed to brands like Priceline, JetBlue, and Dash Financial Technologies. Led projects from concept through execution across digital campaigns, print systems, and brand experiences. The discipline is the same regardless of the medium: understand the goal, respect the audience, design something that earns its place in the culture.
Design is a series of deliberate decisions, each one accountable to the idea. Nothing arbitrary. Nothing decorative for its own sake. Every detail has a job.
I work with AI as a creative partner, not a replacement for thinking. The tools change. The standard doesn't.
At the end of the day the work has to feel right. Culturally aware. Visually disciplined. Built with taste and backed by purpose. Good design is expected. Great design connects.
RIIICH Made — Brooklyn, NY
Independent practice running parallel to everything else. Led concepting, brand systems, and campaigns across nonprofit, finance, food service, and consumer brands. 15+ projects from concept through execution. Directed the Foster Care Unplugged campaign, growing engagement 35% and earning support from a New York State Senator.
Priceline — New York, NY
Led visual design across campaigns and product. Drove a 15% lift in mobile engagement through the Sustainability Landing Page. Supported a 15% increase in app downloads through A/B-tested campaign work. Translated complex data into clear, scannable visuals used by leadership and cross-functional teams.
CrossBorder Solutions — New York, NY
Developed go-to-market materials supporting an updated brand direction. The Provision 5 Ways campaign drove a 30% lift in engagement and a 25% increase in client inquiries.
Dash Financial Technologies — New York, NY
Owned end-to-end brand and marketing design across digital and print. Led a brand refresh that increased impressions by 40% and boosted social engagement by 27%. Managed production for high-end gift kits from vendor sourcing through delivery.
JetBlue Airways — Long Island City, NY
Promoted from intern to designer in under one year. Designed the EatUp Café Salad Shaker label used in-flight as both brand touchpoint and safety seal. Branded JetBlue Jams at Terminal 5, supporting increased on-site engagement.
His ability to create intuitive and visually stunning designs consistently impresses me. Rich fosters a collaborative spirit, encouraging open communication and creativity within the team.
Richard brings an infectious energy and positive attitude that helps make others around him better. An all around great person to have on your team and brand.
From day one, Rich's talent, energy and enthusiasm made him a natural fit. Over two years at Priceline, he was instrumental in advancing the brand visually.