💼 Client: Priceline
🎨 My Role: Visual Designer
As lead Visual Designer, I drove the creative direction for Priceline’s Sustainability Landing Page, designing wireframes, visuals, and mockups for a seamless, eco-conscious user experience.
🔥 Challenge: How do you get users to engage with sustainability content? The key? A seamless, visually engaging experience that makes sustainable travel feel effortless.
💡 Solution: Designed the wireframes, visuals, and layout for an intuitive, seamless landing page experience across all devices.
Elevating Priceline’s Sustainable Travel Experience
I led the visual design for Priceline’s Travel Sustainable initiative, adapting Booking.com’s badge to seamlessly align with Priceline’s brand. By refining iconography and integrating signature colors, typography, and structured layouts, I ensured a cohesive, recognizable identity across all sustainability touchpoints.
To strengthen Priceline’s sustainability narrative, I designed a clean, modern visual system that highlights eco-conscious destinations and responsible travel choices. Thoughtful layouts, immersive imagery, and strategic branding create a seamless experience—making sustainable travel feel aspirational, accessible, and unmistakably Priceline.
Driving Priceline’s Sustainability Commitments
♻️ Making sustainability clear, actionable, and on-brand.
I designed a bold, streamlined icon system to showcase Priceline’s eco-conscious initiatives—reducing plastic, water, food waste, and energy consumption. Each icon is built for instant recognition, using strong, minimalist visuals and Priceline’s signature blue for seamless brand integration. The structured layout delivers clarity, consistency, and impact, ensuring Priceline’s sustainability message is impossible to ignore.
📈 Results?
✅ 12% increase in engagement with sustainability content.
✅ 10% higher click-through rate, proving the power of UX-driven storytelling.
✅ 15% boost in mobile interactions, thanks to an optimized layout.
✅ 10% higher click-through rate, proving the power of UX-driven storytelling.
✅ 15% boost in mobile interactions, thanks to an optimized layout.
✊ This wasn’t just a landing page—it was a brand-defining moment that made sustainable travel more engaging, accessible, and actionable.
