The XrossBorder Solutions Stamps of Approval project was designed to celebrate positive client testimonials and showcase their satisfaction in a polished and engaging format. Initially tasked with creating a PDF, I proposed transforming it into a tangible brochure as a leave-behind, elevating its impact and usability.
My Role: As the visual designer, I executed the overall design, staying true to brand guidelines while introducing innovative elements to push creative boundaries.
Key contributions included:
• Design Execution: Crafted layouts that visually elevated client testimonials, emphasizing clarity and
• professionalism.
• professionalism.
• Concept Evolution: Shifting the format from a standard PDF to a leave-behind brochure, enhancing its
• functionality and appeal.
• functionality and appeal.
• Brand Alignment: Maintained consistency with XrossBorder Solutions’ visual identity while introducing fresh,
• creative touches.
• creative touches.
Challenges & Solutions:
• Challenge: Presenting client testimonials in a visually engaging yet professional manner.
• Solution: Clean layouts, subtle branding elements, and a strategic hierarchy were used to highlight each
• testimonial.
• Solution: Clean layouts, subtle branding elements, and a strategic hierarchy were used to highlight each
• testimonial.
• Challenge: Enhancing the project’s versatility.
• Solution: Shifted the format to a leave-behind brochure, making it more memorable and functional for the client
• interactions.
• Solution: Shifted the format to a leave-behind brochure, making it more memorable and functional for the client
• interactions.
Impact:
• Enhanced the presentation of client success stories, leaving a lasting impression on stakeholders.
• Strengthened XrossBorder Solutions’ branding through a thoughtfully designed brochure that balanced
• professionalism and creativity.
• professionalism and creativity.
• Improved usability and reach with a leave-behind format, ensuring the testimonials were both impactful and
• accessible.
• accessible.
Feedback: The project was praised for its innovative approach and polished execution, reinforcing XrossBorder Solutions’ reputation for client excellence.
