💼 Client: Dash Financial Technologies
🎨 My Role: Visual Designer
I led the creative direction for the DASH Product Experience,
a high-impact print and digital piece built to elevate how Dash showcases its offerings. From layout and material selection to budgeting and execution, I owned every step—managing a freelance designer, overseeing production with Duggal Visual Solutions, and launching a digital version through an interactive platform.
🔥 Challenge: How do you turn complex financial offerings into something clients actually want to engage with?
You build a product experience that looks and feels like a brand statement.
You build a product experience that looks and feels like a brand statement.
💡 Solution: Developed a clean, high-impact layout and directed all visual elements to ensure clarity and polish. The design was tailored for both premium print finishes (metallics, gloss, raised texture) and a digital experience, giving the sales team a versatile tool to tell Dash’s story—anywhere, anytime.
💻 Digital Experience
To extend the reach of the print piece, I repurposed the design into an interactive digital booklet hosted on Flipsnack. The layout was optimized for on-screen readability, allowing Dash’s team to share the experience seamlessly in client meetings, events, or over email—no downloads required.
This version preserved the integrity of the print while adding convenience, accessibility, and scale. It transformed the Product Experience from a handout into a versatile, high-impact brand tool built for modern workflows.
🖨️ Print Booklet Execution
This wasn’t just a brochure—it was a brand statement in print. I designed a bold, 24-page 8.5x5 saddle-stitched booklet with two premium paper options: champagne cover stock throughout or pearl paper, enhanced with spot gloss lettering on the front and back. Every material choice was made to elevate the tactile experience and reinforce Dash’s polished, performance-first identity.
From the opening spread—“Define. Measure. Perform.”—To the strategic use of whitespace, custom patterns, and high-contrast layouts, the entire booklet was designed for clarity and impact. I directed the visual pacing, managed print budgeting, and partnered with Duggal Visual Solutions to bring the vision to life with precision and quality.
The result? A sleek, memorable piece that positioned Dash as a confident, design-forward brand ready to lead.
📈 Results?
✅ Boosted internal confidence and sales conversations with clear, compelling product visuals.
✅ Elevated brand perception with premium materials and polished storytelling.
✅ Increased digital reach through an interactive, easy-to-share format.
✅ Elevated brand perception with premium materials and polished storytelling.
✅ Increased digital reach through an interactive, easy-to-share format.
✊ This wasn’t just a product guide—it was a visual strategy to help Dash own its narrative and make a lasting impression.
