Project Overview: JetBlue Jams was a creative initiative aimed at enhancing the in-flight experience by featuring curated music selections from diverse artists. The goal was to establish a cohesive brand identity that resonated with travelers and elevated the overall perception of JetBlue’s entertainment offerings. The project required the development of key visual elements that ensured consistency and impact across all promotional materials.
Role: Lead Designer
Responsibilities:
• Brand Identity Creation: Developed a dynamic logo that captured the energy and diversity of the JetBlue Jams music experience, ensuring it was adaptable across various platforms.
• Event Design: Designed a step and repeat backdrop for promotional events, ensuring the JetBlue Jams brand was prominently featured and aligned with JetBlue’s overall branding.
• Template Development: Created a versatile poster template to feature each performing artist, maintaining consistent branding while highlighting the uniqueness of each artist.
• Collaboration: Coordinated with the JetBlue marketing team to align visual elements with broader campaign goals, ensuring a unified and impactful campaign.
Results: The JetBlue Jams campaign successfully enhanced brand visibility and engagement, making the in-flight music experience a memorable aspect of the journey. The cohesive design approach ensured all promotional materials were consistent with JetBlue’s brand identity, contributing to the overall success of the campaign.