Overview: The JetBlue Jams project involved designing key visual assets for an activation at JetBlue’s T5 terminal at JFK Airport. The project highlighted musical performances while enhancing the event experience through a cohesive and engaging visual identity.
My Role: As the visual designer, I created a range of assets that captured the activation's vibrancy and excitement.
Deliverables included:
• Logo Design: A dynamic logo that reflected the energy of live performances at T5.
• Step and Repeat Backdrop: Designed to be both functional and visually engaging for photos and
• promotional use.
• promotional use.
• Poster Template: A reusable template for featuring performing artists.
• Custom Pattern: Integrated throughout the event space to tie the visual identity together.
Challenges & Solutions:
• Challenge: Creating a unified visual identity that stood out in a busy airport setting.
• Solution: Leveraged bold typography, vibrant colors, and dynamic patterns to grab attention and enhance
• the activation’s presence.
• Solution: Leveraged bold typography, vibrant colors, and dynamic patterns to grab attention and enhance
• the activation’s presence.
• Challenge: Designing versatile assets for multiple uses.
• Solution: Developed reusable templates and patterns, ensuring consistency and scalability across event
• materials.
• Solution: Developed reusable templates and patterns, ensuring consistency and scalability across event
• materials.
Impact:
• Elevated the JetBlue Jams activation, enhancing its visibility and appeal at JFK’s T5 terminal.
• Delivered a cohesive visual identity that tied the event branding together seamlessly.
• Contributed to positive brand engagement through memorable and high-quality visuals.
Feedback: The JetBlue Jams assets were praised for their vibrancy, professionalism, and ability to enhance the event experience, aligning with JetBlue’s innovative brand image.
