Project Overview: The XBS Branding project was designed to create a unified and impactful brand identity that would position XBS as a market leader. A vital part of this initiative involved the creation of a visually stunning digital booklet accompanied by an identical print version. To maximize the booklet’s reach and engagement, a series of digital ads were designed with direct links to the digital booklet. The booklet included a link to a demo report, and the print version featured a QR code leading to the same demo report, ensuring a seamless user journey from ad to report.
Role: Lead Designer
Integrated User Experience: Ensured that the digital booklet included a link to a demo report, and the print booklet was equipped with a QR code leading to the same report, providing a cohesive and integrated experience across mediums.
Digital Ad banners
Web banner ads with a call-to-action button to a digital booklet.
Digital booklet
Digital booklet with a call-to-action button to access the Provision Demo Report.
Print Booklet
Printed booklet with a scannable QR code that links to a demo report.
Results: The XBS Branding project successfully established a cohesive and engaging brand identity, with the digital and print booklets serving as central tools in the brand’s communication strategy. The digital ads effectively drove traffic to the booklet, and the seamless integration of links and QR codes ensured that users could easily access the demo report. This project highlighted the ability to create integrated, multi-platform branding solutions that enhance user engagement and brand visibility.
