Overview: The XBS Branding project focused on designing an engaging digital and print booklet to effectively communicate the features and benefits of CrossBorder Solutions' tax provision software. These materials aimed to simplify the complex tax provision processes and showcase the software's capabilities through sleek visualizations and clear messaging.
Role: I designed digital and print booklets, creating graphics, layouts, and promotional materials aligned with the brand’s professional image. My focus was on enhancing clarity and engagement through thoughtful visual design.
Key Features:
• Digital Booklet: Interactive elements showcased features like real-time visualizations, trend analysis, and
• what-if scenario planning.
• Print Booklet: Included streamlined visuals and a QR code for instant access to demo reports, bridging physical • and digital formats.
• Promotional Banners: Aligned with booklet aesthetics, driving users to explore software demos and resources.
• Digital Booklet: Interactive elements showcased features like real-time visualizations, trend analysis, and
• what-if scenario planning.
• Print Booklet: Included streamlined visuals and a QR code for instant access to demo reports, bridging physical • and digital formats.
• Promotional Banners: Aligned with booklet aesthetics, driving users to explore software demos and resources.
Challenges & Solutions:
• Challenge: Conveying complex tax provision concepts in an easily digestible format.
• Solution: Clean layouts, intuitive visualizations, and bold typography highlighted key information.
• Challenge: Conveying complex tax provision concepts in an easily digestible format.
• Solution: Clean layouts, intuitive visualizations, and bold typography highlighted key information.
• Challenge: Maintaining brand consistency across mediums.
• Solution: Designed a cohesive style across digital and print materials, incorporating brand colors and
• typography.
• Solution: Designed a cohesive style across digital and print materials, incorporating brand colors and
• typography.
Impact:
• The booklets and banners enhanced user understanding of the software’s features, contributing to a 20%
• increase in demo requests.
• Simplified tax provision education for prospective clients, showcasing the software as a game-changing tool.
• Delivered materials ahead of schedule, supporting critical marketing initiatives.
• The booklets and banners enhanced user understanding of the software’s features, contributing to a 20%
• increase in demo requests.
• Simplified tax provision education for prospective clients, showcasing the software as a game-changing tool.
• Delivered materials ahead of schedule, supporting critical marketing initiatives.
Digital Ad banners
Banners were designed to echo the booklet’s main graphics, ensuring visual consistency across digital and print media.
Digital booklet
Digital booklet with a call-to-action button to access the Provision Demo Report.
Print Booklet
The print booklet, designed to bridge the physical and digital worlds, included QR codes for easy access to online resources.
Feedback: The project was praised for making technical content approachable while elevating the brand's professional image.
