Overview: The Priceline Sustainability Landing Page was a groundbreaking initiative to inspire eco-conscious travel and engagement with Priceline’s eco-friendly content. This project was designed and developed from scratch, and the user experience was prioritized while promoting sustainable travel practices.
My Role: I took full ownership of the design and execution process, collaborating closely with stakeholders to ensure the page aligned with Priceline’s brand identity and sustainability goals. From wireframing to final implementation, I crafted a visually appealing and functionally robust page that resonated with users.
Challenges & Solutions:
• Challenge: Encouraging user interaction with sustainability-focused content.
• Solution: Designed a layout with intuitive navigation, compelling visuals, and clear calls to action, driving higher
• engagement.
• Challenge: Encouraging user interaction with sustainability-focused content.
• Solution: Designed a layout with intuitive navigation, compelling visuals, and clear calls to action, driving higher
• engagement.
• Challenge: Creating a page that performs across all devices.
• Solution: Developed a fully responsive design, ensuring seamless functionality on desktop and mobile
• platforms.
• Solution: Developed a fully responsive design, ensuring seamless functionality on desktop and mobile
• platforms.
Impact:
• Increased engagement with sustainability content by 12%, reflecting the power of effective visual storytelling.
• Achieved a 10% higher click-through rate, showcasing the impact of a well-designed user experience.
• Supported a 15% rise in mobile interactions thanks to a layout optimized for smaller screens.
• Increased engagement with sustainability content by 12%, reflecting the power of effective visual storytelling.
• Achieved a 10% higher click-through rate, showcasing the impact of a well-designed user experience.
• Supported a 15% rise in mobile interactions thanks to a layout optimized for smaller screens.
