Project Overview: The Priceline Sustainability Landing Page was developed to showcase the company’s commitment to environmentally conscious travel. The goal was to create a visually compelling and informative landing page to educate users on Priceline's sustainability initiatives while encouraging them to choose eco-friendly travel. The design needed to balance engaging visuals with clear, accessible information while maintaining Priceline’s brand identity.
Role: Lead Designer
Collaboration: Partnered closely with Brand Marketing’s Promotions Manager, Marianny Hidalgo, to align the design with broader marketing objectives and ensure the messaging was compelling and consistent with Priceline’s brand values.
Responsive design
Results: The Priceline Sustainability Landing Page successfully communicated Priceline’s environmental initiatives, leading to increased user awareness and engagement with the brand’s sustainability goals. The project demonstrated the ability to blend creative design with important messaging, delivering an aesthetically pleasing and informative landing page.
