Project Overview: The Dash Product Overview was crafted to engage audiences through a luxurious print experience and an interactive digital version. The print project featured high-quality finishes like metallics, high gloss, and raised elements, creating a tactile and visually striking presentation that reflected the brand's premium nature. An interactive digital version was also developed to provide a dynamic online experience, ensuring the product's value was communicated effectively across different mediums. This dual approach offered a rich, multi-sensory experience that resonated with the target audience.
Role: Lead Designer and Project Manager
Management: Managed a contracted designer responsible for creating the graphic elements and coordinated with an outsourced printer to achieve the desired high-quality finishes.
Print Booklet
Digital Booklet
Results: The Dash Product Overview successfully conveyed the product’s core value to potential users, with the luxury print finishes adding an extra layer of engagement. The project received positive feedback for its design and sensory experience, demonstrating a strong ability to manage complex, high-end print projects.
