Overview: The Dash Product Overview project was a comprehensive initiative to showcase Dash Financial Technologies' product offerings through a premium print booklet and an innovative digital version. This project demonstrated expertise in creative leadership, print production, and adapting designs for digital platforms.
My Role: As the lead designer, I managed the project from concept to completion.
Including:
• Creative Direction: Supervised a freelance designer to develop custom graphics for each product.
• Design Execution: Developed layouts and patterns while determining the booklet’s size to ensure a cohesive and impactful design.
• Print Production: Partnered with Duggal Visual Solutions to select finishes like metallic, gloss, and raised print for a polished final product.
• Digital Adaptation: Repurposed the booklet design to create an interactive digital version, introducing the company to a platform for hosting digital booklets.
Challenges & Solutions:
• Challenge: Balancing print's tactile appeal with digital interactivity.
• Solution: Maintained consistent branding while optimizing layouts for both print and digital platforms.
• Solution: Maintained consistent branding while optimizing layouts for both print and digital platforms.
• Challenge: Ensuring graphics aligned with Dash's professional image.
• Solution: Directed the creation of custom visuals and seamlessly integrated them into both formats.
• Solution: Directed the creation of custom visuals and seamlessly integrated them into both formats.
Impact:
• Delivered a high-quality print booklet that elevated the brand's professional image.
• Successfully introduced Dash Financial Technologies to a digital booklet platform, expanding its reach and accessibility.
• Enhanced stakeholder engagement with a visually compelling presentation across multiple formats.
Print Booklet
Digital Booklet
Feedback: Both the print and digital versions were praised for their premium design and ability to communicate Dash’s value proposition clearly.
